Much like his antiSemitic, homophobic, racist, and sexist rants from February, the latest string of jaw-dropping tweets from Kanye West have proven to be nothing more than a marketing ploy.

Having already admitted last month’s slew of offensive X (formerly known as Twitter) posts helped boost sales of his merchandise, West is hoping that streak continues with his latest film project ‘Bully.’

Dropped on Tuesday night (March 18), West surprised his 33.3 million followers on Twitter by unveiling his new short film ‘Bully.’

Titled after and featuring music from his heavily teased album of the same name, the project arrives after the 47-year-old made headlines for dropping a song that featured his daughter North West against the wishes of her mother Kim Kardashian.

Elsewhere, Ye rubbed Iggy Azalea the wrong way for trying to include her and Playboi Carti‘s son in the visual effort as well.

As if that’s not enough drama leading up to the rollout of ‘Bully,’ Kanye angered fans of Beyonce, Cardi B, and Kendrick Lamar with a slew of respective disses including some aimed at Bey’s children.

Will the marketing tactic work? Time will tell.

At writing, West has confirmed he will likely keep ‘Bully’ off digital streaming services – a move that will heavily and negatively impact its ability to chart on the Billboard 200.

And while fans may be bummed at that news, they were certainly given a consolation prize when Kanye insinuated creation of ‘Donda 3‘ – the follow-up to 2022’s ‘Donda 2‘ album – is underway.

Your thoughts?

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