Kraft Heinz vows to strip synthetic food dyes from U.S. products by end of 2027

In response to mounting regulatory pressure, Kraft Heinz confirmed on June 17, 2025 it’ll phase out artificial colorants from its American brands within two years.

What We Know:

• Kraft Heinz will no longer launch any new U.S. products with artificial FD&C dyes, effective immediately.

• The company commits to removing synthetic dyes from existing products—including Jell‑O, Kool‑Aid, Crystal Light—by the end of 2027.

• Approximately 90% of its U.S. product portfolio already goes dye-free; the remaining items will be reformulated, color-replaced naturally, or recolored where necessary.

• Pedro Navio, Kraft Heinz North America president, emphasized their long-running strategy to shift toward natural or no colors.

• The decision follows federal pressure—Health Secretary RFK Jr. and FDA Commissioner Marty Makary unveiled an initiative to phase out six petroleum-based dyes by the end of 2026.

• Advocates say synthetic dyes may contribute to childhood hyperactivity and behavioral issues; the FDA allows their use but plans to ban Red 3 by 2027 due to cancer-linked studies.

Conclusion Sentence
As the FDA and HHS push for cleaner food, Kraft Heinz is joining peers to meet evolving consumer expectations and regulatory standards—ushering in a full portfolio shift by 2027.

This is a breaking news story and will be updated here.