Beyonce has taken the haircare sphere by storm with her new CÉCRED line.

And with the brand having won its first award for its innovative impact, the superstar seized the moment to showcase its effect on her own hair.

Renowned for her lush locks, Queen Bey gave a personal insight into her process and how CÉCRED her has tresses looking better than ever.

Watch the #CecredWashDay video after the jump…

 

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Speaking on CÉCRED, Beyonce said:

“It has been such a special experience seeing all of your #cecredwashday rituals all over my timeline… I just had to join in with something I had in the archives ????

Being disruptive and challenging everything people feel should be the process has always been exciting to me. My hair and music seemed to do that a lot over the years…

Maintaining 25 years of blonde on natural hair through all the experimenting I do has played a huge part in developing @cecred’s products. It’s the hardest to keep color-treated hair healthy and strong, but @cecred is here. All quality, with NO shortcuts. Congratulations to the entire CÉCRED team for contributing to developing award-winning products. ????

Happy #cecredwashday!

You are CÉCRED.”

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