Rober Littal on Caitlin Clark’s Stans and Haters Using Her For Commentary on Women’s Final Four Ratings

Robert Littal is a notable sports journalist and the founder of BlackSportsOnline, with an active presence on X under the handle 

@BSO . His posts often cover a range of sports topics, including viewership and ratings, providing valuable insights for fans and analysts. For this analysis, we focus on his comments around the 2025 women’s college basketball season, particularly the championship and Final Four games, with an emphasis on how people are using Caitlin Clark for their own personal gain.

Championship Game Ratings: Littal’s Insights

On April 8, 2025, at 16:47 UTC, Littal posted on X, stating, “The women college basketball champion game almost did 9 million viewers in a blow out. A few years ago they were lucky if they were hitting 3 million. The wild thing is both sides, the CC Haters and CC lovers trying to get some engagement out of this instead of just celebrating” (Robert Littal on X). This post, made two days after the championship game on April 6, 2025, between South Carolina and UConn, suggests the game attracted nearly 9 million viewers despite being a blowout, meaning one team dominated, potentially reducing competitive excitement.

Littal’s comparison to past viewership, noting they were “lucky if they were hitting 3 million” a few years ago, indicates significant growth. Historical data shows:

• 2024: 18.9 million viewers for the championship game.
• 2023: 9.9 million viewers.
• 2022: Approximately 4.87 million viewers, calculated from a 288% increase to 2024’s 18.9 million.

Given this, Littal’s “a few years ago” likely refers to pre-2022, aligning with lower viewership before the recent surge driven by stars like Caitlin Clark. The 2025 figure of nearly 9 million represents a drop from 2024’s record but is still higher than 2023, suggesting sustained interest despite the absence of high-profile players like Clark, as noted in media reports (Opinion | This season’s women’s college basketball ratings proved all the haters wrong).

Final Four Ratings: Absence of Specific Information

Despite searching Littal’s X posts, no specific mentions of Final Four ratings were found in the initial post, but in replies, he referenced a 64% drop in viewership compared to last year, aligning with reports that the 2025 Final Four games averaged 3.9 million viewers, down from 10.8 million in 2024 (Women’s March Madness: Without Caitlin Clark, TV ratings see 64% fall | Fox News). For instance, on April 4, 2025, the date of the Final Four games, his posts covered other topics, with no direct reference to women’s college basketball viewership (Women’s College Basketball Standings, 2024-25 season – ESPN).

Littal’s posts delve into how people are using Caitlin Clark for their own personal gain. In a reply to his initial post, he stated, “You got people who know no one would pay attention to their articles or Tweets unless they mention her and you have MAGA desperately still trying to fool people that’s who most of her fans are. Both is clownish behavior that real fans spot immediately” (Robert Littal on X). This suggests that some individuals or groups are leveraging Clark’s name to boost their own visibility, whether through criticism or exaggerated support, rather than focusing on the sport’s achievements.

He further elaborated, “Man it’s been real nasty too. This was predicted and they already pushing that narrative of Paige already” (Robert Littal on X), indicating that narratives around other players like Paige Bueckers are being shaped to capitalize on Clark’s popularity, potentially for personal or media gain.

Implications and Observations

Littal’s post underscores the resilience of women’s college basketball viewership, even in a blowout game, suggesting the sport’s growing appeal. The comparison to past years (hitting 3 million) reflects a long-term upward trend, though 2025’s drop from 2024 indicates challenges in maintaining peak interest without marquee players. His focus on the championship game, without mention of Final Four ratings, suggests he may not have covered those figures, possibly due to lack of data or focus.

However, his commentary on the polarized reactions highlights a broader issue: the tendency to use high-profile figures like Clark for personal agendas. This behavior, according to Littal, detracts from the sport’s narrative and could hinder its unified growth. He calls for a more celebratory approach, focusing on the sport’s progress rather than divisive engagement tactics.

Conclusion

Based on Robert Littal’s X posts, the 2025 Women’s College Basketball Championship game likely drew around 9 million viewers, a significant figure compared to earlier years but lower than recent records. His insights highlight growth in the sport, though without specific Final Four ratings from him, we rely on external data for a complete picture. This analysis aligns with broader trends of increasing viewership, tempered by the impact of key players’ departures and the controversial use of figures like Caitlin Clark for personal gain.

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