“nWo” Logo Creator Reveals How He Never Got Paid for the Iconic Symbol

Even though the “nWo” logo is one of the most well-known in the world, its inventor isn’t exactly living high off the hog… since they never mention the wildly renowned symbol’s value!

That’s correct, according to journalist Marc Raimondi, author of Say Hello To The Bad Guys, a new book that chronicles the history of one of wrestling’s most illustrious groups, hundreds of thousands (or more) of nWo shirts sold be damned.

Raimondi shared the tale in a recent TMZ Sports interview.

“The person who actually sat down and designed the logo was unknown. No one knew who this person was for almost 30 years,”

“It took a lot of reporting acumen on my part and a lot of cold calling folks. People think that I’m crazy. What are you even talking about in 1996? That was 30 years ago. I finally tracked her down. And she’s a real estate agent right now in Winter Park, FL. And she did the logo.”

“People from WCW came in to Disney MGM Studios where she worked. And they were like, ‘we need a logo in an hour.’ And she’s like, ‘all right, yeah, cool.’ And that was really it. And then she went about her life not really having an idea of just how much impact that logo had.”

Remarkably, Raimondi claims that when her son discovered that she was the artist responsible for the renowned design, the mother found it fairly amazing.

“She’s not bitter about it, she’s fine. For some creatives, that’s how it goes. You do a job, you get paid your salary, and that’s it. You don’t get revenue from whatever you produce. That’s just the way it goes.”

Originally created in 1996 by Scott Hall, Kevin Nash, and Hollywood Hulk Hogan, the faction quickly became popular in WCW’s Monday Nitro. It was one of the first occasions when spectators applauded the bad guys.

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