The promo campaign mounted for Jennifer Lopez‘s latest album, ‘This Is Me…Now,’ was nothing short of impressive.

When not tackling morning and late night talk shows, Lopez made her rounds to ‘SNL‘ as well as radio, print, and Web outlets amid promotion of the project’s accompanying movie on Prime Video.

The combined potency of the exposure helped ‘Now’ soar to be the week’s best-selling album, defeating the likes of Billboard top-sellers like Yeat‘s ‘2093,’ Kanye West and Ty Dolla $ign‘s ‘Vultures 1,’ Usher‘s ‘Coming Home,’ and Taylor Swift projects.

Yet, in a polarizing twist, the figures that lifted it to #1 on the pure Album Sales chart were barely enough to land it in the Billboard 200’s top 40.

Jennifer Lopez’s ‘This Is Me…Now’ 

First-Week Sales (SPS) ≈ 21,000 units

Billboard 200 Debut:  #38

‘Now’ – the conceptual follow-up to 2002’s ‘This Is Me…Then‘ – debuted at #38 with pure sales of 14,000 (nearly 2,500 less than initially predicted). Of that figure , physical sales comprised 11,000 across CDs and vinyl while digital download sales equaled 3,000.

The sum was enough to land J.Lo at #1 on Billboard’s Current Album Sales chart, marking the third time of her career she’s done so.  Further, the set is this week’s highest-charting new female project.

However, it also comes as the first time of the multi-hyphenate diva’s music career that she’s missed the Billboard 200’s top 20 with the debut of a studio album.

All of her previous efforts – ‘On the 6‘ (#8), ‘J.Lo‘ (#1), ‘This Is Me…Then’ (#2), ‘Rebirth‘ (#2), ‘Como Ama Una Mujer‘ (#1), ‘Brave‘ (#12), ‘Love?‘ (#5), and ‘A.K.A.’ (#8) – premiered within the all-genre chart’s topmost quadrant.

Look below to see who joins her on the updated TGJ Chart Check: Billboard 200 edition.

Billboard 200 This Week

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