Beyonce’s New Levi’s Campaign Earns $5 Million in Media Impact Value Within Hours

Beyonce has long been a business and the value of her brand is as potent as ever following the unveiling of her new Levi’s campaign. Full story below… As reported, Queen Bey has teamed with the jeans giant for a multi-dimensional partnership that will include commercials recreating classic moments in both Levi’s and pop culture history. » Read more about: Beyonce’s New Levi’s Campaign Earns $5 Million in Media Impact Value Within Hours » The post Beyonce’s New Levi’s Campaign Earns $5 Million in Media Impact Value Within Hours appeared first on ..::That Grape Juice.net::.. - Thirsty?.

Oct 3, 2024 - 19:00

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Beyonce’s New Levi’s Campaign Earns $5 Million in Media Impact Value Within Hours

Beyonce has long been a business and the value of her brand is as potent as ever following the unveiling of her new Levi’s campaign.

Full story below…

As reported, Queen Bey has teamed with the jeans giant for a multi-dimensional partnership that will include commercials recreating classic moments in both Levi’s and pop culture history.

With the first visual (and accompanying snaps) unwrapped, it’s already making a major impact.

Per WWD, within the first 48 hours of being posted, the two still shots Beyonce shared on her Instagram drummed up $1.3 million in Media Impact Value (MIV). The overall campaign amassed $5 million in MIV within the same frame.

MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media to calculate return on investment.

Go Bey!