Usher has poured out a preview of new music as part of his refreshed partnership with Rémy Martin.

And it has us shaken and stirred in the best way.

Full story below…

The GRAMMY Award winner has re-upped with the revered drinks giant to toast the “notes of life, music, and cognac” in their freshly unwrapped global visual campaign, ‘Life is a Melody.’

Shimmering and shining in the slick accompanying commercial, Usher showcases a preview of a new song named ‘Comin’ Home’ – which is lifted from his hotly anticipated new album.

The show-stopping clip fuses the creative talents of many including director Fleur Fortune, longtime Usher collaborator Aakomon Jones, and choreographer Cathy Ematchoua.

Check it out:

The multidimensional campaign will include various pillars:

‘4 on the Floor’ Pop-Up Roller Rinks: a new experiential pop-up embedded ‘4 on the Floor’ brings skating together with a Rémy Après Skating Moment + Cocktail experience where Rémy Martin 1738 Accord Royal and XO take center stage to select cities this summer.

Usher x Rémy Martin x Jon Stan Merchandise Collab: As part of the Life is a Melody campaign, Usher, Rémy Martin, and acclaimed fashion designer Jon Stan unite for an exclusive Merchandise Collab that epitomizes the campaign’s essence. This special collaboration showcases unique design elements inspired by Usher, roller skating, music, and Rémy Martin, resulting in a limited-edition collection, including stylish varsity jackets and caps, only available at the pop-up events.

Custom Murals: Rémy Martin will also unveil a captivating out-of-home (OOH) experience in New York and Chicago. The innovative experience will immerse passersby in a sensory feast of sights through projection mural mapping, transporting them into a world where music and cognac harmoniously converge.

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Exciting times! ‘Comin’ Here’ sounds amazing.

Your thoughts?

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