Beyonce is set to make a major splash in the haircare space with her very own line, CÉCRED.

And ahead of its launch on February 20, the ‘Texas Hold ‘Em’ hitmaker styles and profiles in the March/April issue of ESSENCE Magazine. 

The cover arrived earlier this week and now the diva’s feature spread has landed.

Posing alongside her mom and partner in the venture, Tina Knowles, Queen Bey is also joined by her daughters Blue Ivy and Rumi. 

Opening up in earnest about CÉCRED, Beyonce – whose new ‘Act II’ album drops on March 29 – passionately expanded on her motivations for starting the brand, the mission for the company, and haircare tips of her own.

Pictures and quotes await after the jump…

Beyonce on Her Motivations to Start a Haircare Line:

“I have many beautiful memories attached to my hair. The relationship we have with our hair is such a deeply personal journey. From spending my childhood in my mother’s salon to my father applying oil on my scalp to treat my psoriasis— these moments have been sacred to me.

The conversations and debates in the salons and barbershops create a sense of community for the people who look to it as a retreat from their everyday lives. For them, it’s a place to feel beautiful and vent, laugh, share secrets and pass down wisdom. It’s the most consistent community gathering we have. It’s so important that it’s a sanctuary.”

Beyonce on Naming The Line CÉCRED:

“I think that connection of community, mother and child, father and child, and respect— and allowing yourself to be taken care of, especially for Black women, who are always taking care of everyone else—it’s all sacred. So I took the end of my name, Cé, and made it the beginning of the word sacred to create Cécred. From my mother’s salon, daily rituals with my father, and years of experience in developing a hair care line, the journey has been just that: Cécred.”

Beyonce on Her Haircare Tips:

“What saves my hair is the technology in the formula we created for our Cécred products. It’s a fermentation made from honey and keratin that helps to stop my hair from breaking and brings the shine back. The technology in the products is effective enough that I don’t need to over-manipulate my hair while I shampoo.

A lot of people don’t know how easy it is to have buildup on your hair from overusing the wrong products. The buildup prevents the hair from receiving the best results from the products. I try to be gentle with my hair. The lather in our silicone-free Clarifying Shampoo and Scalp Scrub is so relaxing, and it gets my hair and scalp so clean without stripping away the moisture.

In addition to using the products, I wear my hair pressed, colored, ironed and natural as much as I wear protective styles, depending on what I’m doing. I also use oil for my scalp underneath the braids. When I take my braids down, I focus on cleansing and moisturizing my hair before putting it back up into a protective style. I like to look at these routines more like rituals, because the care and love you give your hair is a special, intimate process that we tend to overlook.

Beyonce on Working with Her Mom Tina Knowles on CÉCRED:

“I woke up this morning, said my prayers, and really thought about the fact that my mom and I have been talking about this [hair care line] since I was a teenager. And what an honor to be able to do something so special with my mother, and to be able to share that with the world. This is meaningful. She’s a visionary and a brilliant woman and has worked so hard on this brand alongside me. She’s such a gift, and this is a bit surreal for me that it is finally here. It feels like all of her life’s learning, her 70 years, and now my 42 years, are generational and meant to be. Honoring the legacy and the wisdom passed down through generations, and mixing it with science and technology, is part of this line. It was important that we borrowed some of our past and brought it into the future.”

Beyonce on Spearheading CÉCRED

“I built this from the ground up and funded it myself. First, I had to find the right team with the best experience who also shared my beliefs. This business was led by heart and passion, not by a business plan. We went above and beyond to make decisions based on results and the absolute best science. And better results meant more investment in quality products. Every hair texture deserves testing, research and development. Black women in general are the last to be included in testing. We are often prescribed things based on studies we were not included in. It’s bigger than me, or hair. Now we have created something that celebrates healthy hair for all women, including us. I’m always honored to invest in us.”

CÉCRED arrives on February 20 and will be available via CECRED.com.

Your thoughts?

[Photo Credit: Essence / Andre D. Wagner]

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