Walmart To Hold Open Call Initiative
Walmart is doing its part to help entrepreneurs.
Alex.Haynes
Walmart continues to help American entrepreneurs get their products on its shelves.
The company has announced its annual Open Call, which provides businesses of all sizes with a chance to have their items available for sale at the retailer’s stores.
“At Walmart, we believe in making a difference on the issues our customers and communities care about,” the company said on its website. “We believe we can create more American jobs by supporting more American manufacturing. By making production more affordable and feasible in the United States, we can bring our customers more products made, grown or assembled in the U.S., and manufacturers can create more jobs in America.”
Through Open Call, Walmart aims to help entrepreneurs grow not only their businesses but also their manufacturing footprint in the United States. Powered by ECRM and RangeMe, Walmart Open Call is open to small- or medium-sized businesses to partner with the company, which could expand an entrepreneur’s reach to millions of customers.
“We have built the Walmart Marketplace platform so you can easily integrate your catalog, manage orders, and provide customer care,” the company said. “Once approved to sell on Marketplace, you will tap into an ecosystem of innovative solutions designed to help you sell with confidence and grow a successful business on Walmart.com.”
To be considered and potentially approved to sell, eligible business owners must have a history of marketplace or eCommerce success as well as the ability to manage their catalog and have access to an assortment of products with standard product identifiers, including Global Trade Item Numbers (GITNs) or a Universal Product Codes (UPCs).
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