In a shocking move, Drake has filed a pre-litigation petition against Universal Music and Spotify for allegedly launching a “scheme” to inflate the popularity of Kendrick Lamar‘s diss track against him, ‘Not Like Us.’

Full story below…

Billboard reports that the filing was made today (November 25) in a Manhattan court by Drake’s Frozen Moments LLC company.

It accuses Universal Music Group (UMG) of launching an illegal “scheme” involving payola, bots, and other methods to pump up Lamar’s chart-topping smash.

Attorneys for the performer wrote:

“UMG did not rely on chance, or even ordinary business practices. It instead launched a campaign to manipulate and saturate the streaming services and airwaves.”

Interestingly, Drake is signed to UMG and has been for the length of his spell in the spotlight. He first released by way of a joint pact with Young Money and eventually directly via Republic Records.

Lamar is also a UMG act, releasing via its Interscope imprint and his own pgLang label.

The stunning development comes as K. Dot eyes the #1 spot on the Billboard Hot 100 with ‘squabble up’ and the Billboard 200 top spot with his surprise album ‘GNX.’

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During their lyrical spar, both artists locked horns with multiple diss cuts aimed at each other.

Lamar, however, was widely seen as landing the definitive  TKO with ‘Not Like Us.’

As such, today’s course of action will no doubt ignite a whole new layer of discourse around the beef.

Your thoughts?

The post Shocker! Drake Files Legal Petition Against Universal Music & Spotify for “Scheme” to Inflate Kendrick Lamar Diss ‘Not Like Us’ appeared first on ..::That Grape Juice.net::.. - Thirsty?.