Beyond delivering stage-blazing performances from the likes of Nicki Minaj, Cardi B & Megan Thee Stallion, Doja Cat, Shakira, Demi Lovato, Anitta, Karol G, Olivia Rodrigo, and many others (as we reported here), the 2023 MTV VMAs packed just enough punch and star power to help continue the reversal of ailing ratings.

As previously reported, the 2022 VMAs were among a very short list of award shows that saw a ratings increase.

The northward turn of viewership is a trend that continued in 2023 as Minaj returned to host and perform at the September 13-aired festivities for the second time in a row.

Clearly the ceremony’s good luck charm, preliminary reports suggest the show courted even more eyes than last year.

Report:

“MTV saw its highest-rated VMAs in three years among the 18-49 demographic with a 1.03 (compared to a 0.58 in 2020), according to early data from Nielsen. Among adults 18-34, the show saw its best rating since 2019, up 118% to a 1.14.

The awards show also saw 37% growth in total viewers year-over-year with 865,000 people tuning in to watch the show, versus 630,000 last year.”

Keep it locked to That Grape Juice for the final viewership figure (due later this week).

[photo source: Getty Images]

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