Alabama Riverboat Brawl Participants Launch Merch Line, Look to Take Legal Action Against People Using Their Likeness [Video]

Two key people in the viral Alabama riverboat brawl are capitalizing on their newfound fame.

via: Complex

The pair wasn’t pleased that other people were capitalizing off their likeness and the altercation they were a part of.

According to TMZ, Reggie Ray—who was charged with disorderly conduct after swinging (and landing) a folding chair at people during the fight—joined fellow brawl member Tammie Howard with help from attorney Jehan “J” Carter to start the ‘Alabama Brawl Collection.’ With unisex items retailed at $12.99 to $59.99, the collection includes tees, sweatshirts, hoodies, caps, water bottles and mugs that read slogans like “Chairman for Justice,” “Fade in the Water,” and “Lift Every Chair and Swing.” The collection also invites customers to “celebrate the bravery of the Alabama Brawl.”

On e-commerce sites like Etsy and Amazon, Ray and Howard noticed that other sellers made inventory based on the brawl, which occurred on the Montgomery Riverfront after a group docked their pontoon boat in an area reserved for the city’s riverboat, the Harriott II. A confrontation happened between Black Harriott II dock worker Dameion Pickett and the group, who were white, leading a few other Harriott II crew members and Black bystanders to attack the group in Pickett’s defense.

Bro with the chair went straight WWE on them ??? pic.twitter.com/hHvAiTWPIp

— Shannonnn sharpes Burner (PARODY Account) (@shannonsharpeee) August 6, 2023

The brawl ended with five individuals being charged and a viral moment regarding the widely-shared footage and anti-Black racism in the South. “As our police department investigates these intolerable actions, we should not become desensitized to violence of any kind in our community,” Montgomery Mayor Steven L. Reed posted on X in the brawl’s aftermath. “Those who choose violence will be held accountable by our criminal justice system.”

Last night, the Montgomery Police Department acted swiftly to detain several reckless individuals for attacking a man who was doing his job. Warrants have been signed and justice will be served.

This was an unfortunate incident which never should have occurred. As our police… pic.twitter.com/5cywOwA6Uz

— Mayor Steven L. Reed (@MayorofMgm) August 6, 2023

Along with profiting off of their involvement in the brawl, Ray and Howard want other sellers to pay up, as the two plan on taking legal action against those who’ve sold merch using their likeness and trademarks without their consent.

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