New Video: Ari Lennox – ‘Soft Girl Era’

Ari Lennox is inviting the masses to witness her ‘Soft Girl Era.’ The R&B belle has been drumming up buzz with the catchy cut, which has become the most added song on Urban radio. Now, she amplifies the cut the more with the premiere of its vibrant visual. The clip lands on the heels of the songbird’s set at the 2025 Dreamville Festival earlier this month,  » Read more about: New Video: Ari Lennox – ‘Soft Girl Era’  » The post New Video: Ari Lennox – ‘Soft Girl Era’ appeared first on ..::That Grape Juice.net::.. - Thirsty?.

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Apr 22, 2025 - 15:00
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New Video: Ari Lennox – ‘Soft Girl Era’
Ari Lennox Premieres 'Soft Girl Era' Music Video
Ari Lennox Premieres 'Soft Girl Era' Music Video

Ari Lennox is inviting the masses to witness her ‘Soft Girl Era.’

The R&B belle has been drumming up buzz with the catchy cut, which has become the most added song on Urban radio.

Now, she amplifies the cut the more with the premiere of its vibrant visual.

The clip lands on the heels of the songbird’s set at the 2025 Dreamville Festival earlier this month, which drew a capacity crowd of more than 100,000 attendees.

Produced by veterans Jermaine Dupri and Bryan-Michael Cox, the track serves as a taste of Lennox’s forthcoming studio album.

Watch the Chris Robinson-directed video for ‘Soft Girl Era’ below…

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The post New Video: Ari Lennox – ‘Soft Girl Era’ appeared first on ..::That Grape Juice.net::.. - Thirsty?.

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