Epic Games says Apple’s new install process cuts user drop-offs by 60%

Oct 1, 2025 - 05:30
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Epic Games says Apple’s new install process cuts user drop-offs by 60%
Fortnite maker Epic Games said that Apple’s new installation workflow, implemented in iOS 18.6, has had a positive impact on its user growth, with a 60% decrease in drop-offs. Apple started allowing EU users to install alternative marketplaces earlier this year under the Digital Markets Act (DMA). At that time, the installation process was lengthier […]

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