Beyoncé Officially Announces Name Of New ‘Cé Noir’ Perfume
On Oct. 25, Beyoncé took to the social media platform to update fans on her desire for the new perfume, her first dip back into celebrity scents since Heat launched in 2010.
Alex.Haynes
Your chance is finally arriving for those wanting to smell like Queen Bey. Beyoncé officially announced the name of her highly anticipated perfume, Cé Noir, in new posts on her Instagram.
The multi-Grammy winner unveiled the name in am unboxing video to her over 318 million followers on the photo and video-sharing app. As reported before on BLACK ENTERPRISE, the singer initially announced its upcoming launch in July. On Oct. 25, Beyoncé took to the social media platform to update fans on her desire for the new perfume, her first dip back into celebrity scents since Heat launched in 2010.
“I’m super excited, this is my Cé Noir unboxing, and its finally here after years of work”, shared the mother of three, whom she shares with her husband, Jay-Z. “I wanted something to be monolithic and I wanted something to have a little bit of intimacy.”
She continued in the black and white video, showcasing the silver packaging for the scent, right on theme with her recently-closed Renaissance World Tour. The bottle is adorned in a reflective chrome of the same shade, as Beyoncé detailed the glass hole in the scent’s bottle.
“Right here, you can see inside the soul of the perfume,” explained the 42-year-old as she spritzed her latest creation over her body. “I actually spray this during the show a few times. Got to keep it fresh. And that is Cé Noir, say no more.”
In addition to her personalized video, her official account unveiled a new advertisement for the exclusive bottle, which is available for pre-order now to be shipped in November during the holiday season.
Cé Noir has top notes of clementine and golden honey, with its heart and base featuring rose absolute and golden amber, respectively. The eau de parfum is only available in the U.S. and Canada, with the fragrance created in France and designed by Beyoncé herself.
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