In preparation for the April 28 kickoff of Beyonce‘s highly anticipated ‘Cowboy Carter Tour,’ the diva’s fans (affectionately called the #Beyhive) flew to streaming platforms to reacquaint themselves with the history-making album the trek supports.

Apparently, many of them had the same idea as the groundbreaking project has been enjoying a a noteworthy uptick in activity on leading digital outlets.

Beyoncé’s ‘COWBOY CARTER’ was up 40% in daily US streams on April 28, reflecting the day leading into tour kick off. pic.twitter.com/fCnrmgoyxN

— chart data (@chartdata) April 30, 2025

Ahead of the Los Angeles opening of the ‘Cowboy Carter Tour,’ Bey’s Country-themed LP reportedly saw a 40% increase in daily streams across Spotify and beyond – activity directly linked to excitement around the launch of the global jaunt.

And while the album’s lead single ‘Texas Hold Em‘ enjoyed the highest total streams, the songs ‘Ameriican Requiem,’ ‘Blackbird,’ and ’16 Carriages’ received the highest uptick in change percentage (as seen in below).

.@Beyonce‘s #COWBOYCARTER – Spotify Update (April 29, 2025). pic.twitter.com/JyAyTEidxM

— Beyoncé on Spotify (fan account) (@Beyonce_data) April 30, 2025

The trend is one undoubtedly set to continue as Bey blazes through major markets like London, Paris, Atlanta, Chicago, Houston, and more before wrapping up in Las Vegas in July.

Click here to see if she’s coming to a stage near you.

[photo sources: Picture Group / Shutterstock]

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