Shonda Rhimes And Other Creators Are Not Happy With Netflix’s New Flow-Disrupting Ads

Shonda Rhimes, the high-powered producer behind “Bridgerton” and “Inventing Anna,” is among a number of showrunners, creators and writers who have expressed displeasure with Netflix’s decision to include mid-video ads in their content.

via: Uproxx

As per CNBC, multiple sources say Shonda Rhimes — whose Netflix shows include Bridgerton and Inventing Anna — is among those who’ve complained about the ads. They say they interrupt their storytelling, their flow. After all, these shows (and movies) were not made with commercial breaks in mind.

Among others who’ve complained are Intrepid Pictures, who’ve put such shows and films as The Haunting of Hill House, directed by Mike Flanagan (who is also reportedly nonplussed). One episode of that show is comprised of five long takes over 50 minutes. They’re now rudely interrupted by ads, killing not only the tension but the filmmaking. One reason Intrepid signed up with Netflix was because of their lack of ads.

Netflix executives have tried to cushion the blow of the ads, saying they try to find places where breaks make sense, or as much as they possibly can. Some who’ve worked with Netflix have not complained about the ads, including Ryan Murphy and The Queen’s Gambit’s Scott Frank.

That said, there’s one thing Netflix won’t be doing with those who make shows and movies for them: sharing the revenue from those ads with them. Indeed, the only thing they can do about the ads is complain about them — or complain if their shows or movies aren’t even a part of the ad-supported version.

The post Shonda Rhimes And Other Creators Are Not Happy With Netflix’s New Flow-Disrupting Ads appeared first on LOVEBSCOTT.