Seattle Launches ‘Black Black Friday’ Card To Boost Black-Owned Businesses
Seattle agencies have joined forces to introduce the inaugural ‘Black Black Friday’ card to support Black-owned businesses.
Spearheaded by Seattle advertising agency DNA, in collaboration with Intentionalist, the Black Friday card is an innovative card that promises shoppers a 20% discount at numerous participating Black-owned businesses.
Among the businesses covered by the ‘Black Black Friday’ card are Foot Print Wine, Queencare, Creamy Cone Café, Jacob Willard Home, and many more across diverse industries. The card, available on their website, provides shoppers with attractive discounts and contributes significantly to supporting local Black-owned enterprises.
The discount the card offers is generously covered by BECU, ensuring that participating businesses receive the full value of each purchase made with the card. The outlet reports that this collaborative effort is not just about providing discounts; it’s a strategic move to uplift and empower Black-owned businesses during the crucial holiday season.
According to a news release, the overarching goal is to generate a minimum of $250,000 in revenue for local Black-owned businesses. This initiative seeks to make a meaningful impact on the economic landscape, emphasizing the importance of inclusivity and empowerment within the business community.
In a statement, the organizers expressed their commitment to fostering positive change. “The goal is to generate a minimum of $250,000 in revenue for local Black-owned businesses during the holiday season.” It underscores the community’s collective effort to make a tangible difference in supporting historically disadvantaged businesses.
As the ‘Black Black Friday’ card takes center stage, it symbolizes a move toward a more equitable and inclusive shopping experience. Seattle aims to create a ripple effect beyond the holiday season by encouraging patrons to engage with Black-owned businesses.
As shoppers gear up for the holiday season, this innovative card offers an opportunity to enjoy discounts and contribute to a more vibrant and inclusive business landscape.