Issa Rae Leads Major League Soccer’s “All for the Cup” Campaign
By Okla Jones ·Updated October 21, 2025 < /> Getting your Trinity Audio player ready…
Major League Soccer is tapping in the culture in a brand new way, and Issa Rae is leading the charge. This week, the Emmy-nominated creator, producer, and co-owner of San Diego FC became the face of the “All for the Cup” campaign, a celebration of the 2025 Audi MLS Cup Playoffs. Designed to capture the intensity of the postseason, the campaign channels everything that makes soccer’s final stretch unforgettable: the high drama of win-or-go-home matches, the electricity of fan devotion, and the pride of community that fuels every team’s journey to the Cup.
Rae’s creative voice, authenticity, and business acumen mirror the league’s growing cultural influence, so it was a no-brainer for MLS to partner up with her. Known for her visionary storytelling and sharp humor in HBO’s Issa Rae MLS
The post Issa Rae Leads Major League Soccer’s “All for the Cup” Campaign appeared first on Essence.
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