Ciara Reveals She Had to LEAK ‘Promise’ After Exec Called It “The Worst R&B Record”

Ciara has weathered many a storm over the course of her career and, surprisingly, one of them centers on one of her biggest records – ‘Promise.’ Full story below… As reported, CiCi covers the latest issue of Bustle. Within her feature, the stage blazer opens up about betting on herself – » Read more about: Ciara Reveals She Had to LEAK ‘Promise’ After Exec Called It “The Worst R&B Record” » The post Ciara Reveals She Had to LEAK ‘Promise’ After Exec Called It “The Worst R&B Record” appeared first on ..::That Grape Juice.net::.. - Thirsty?.

Feb 15, 2025 - 16:00

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Ciara Reveals She Had to LEAK ‘Promise’ After Exec Called It “The Worst R&B Record”

Ciara has weathered many a storm over the course of her career and, surprisingly, one of them centers on one of her biggest records – ‘Promise.’

Full story below…

As reported, CiCi covers the latest issue of Bustle.

Within her feature, the stage blazer opens up about betting on herself – something she has done many times.

And while one of her more recent examples centers on ‘Level Up,’ the performer has revealed that she had to engage in unorthodox tactics to ignite ‘Promise’ too.

Revealing that an executive at the major label she was signed to deemed the Polow Da Don production “the worst R&B record,” the 39-year-old opened up about leaking it to prove a point.

She told the publication:

“We leaked it at an Atlanta radio station and literally the song took off and was a monster. ended up having my first No. 1 album [with ‘Ciara: The Evolution’]. And that week was a big week — it was me, Gwen Stefani, Eminem, everyone.”

Well played, CiCi. Well played!

‘Promise’ is unquestionably one of the most exquisite modern R&B offerings. So, the moral of the matter: sometimes it’s imperative to bet on yourself!