CBS Announces Chiefs/Bills Divisional Nail-Biter Draws More Than 50 Million Viewers

Taylor Swift, Jerrod Carmichael, Cara Delevingne and a shirtless Jason Kelce were in good company on Sunday.

via: NBC Sports

As various reports had pegged the audience for Sunday’s Chiefs-Bills game indicated that the total audience for the game was 39 million, CBS issued a very different announcement.

According to CBS, 50 million watched the game.

The @NFLonCBS scores the most-watched NFL Divisional Playoff Game ever as Chiefs-Bills is the first to surpass 50 million viewers (50.393).

Sunday’s game peaked with more than 56 million viewers (56.250).

More info here: https://t.co/cVrPE0x1Tq pic.twitter.com/1qdlSDDss7

— CBS Sports PR (@CBSSportsGang) January 23, 2024

That’s a huge bump over the previously reported numbers. And it changes the percentages, dramatically.

The last time the same two teams met in the divisional round, in the same time frame and on the same network, the audience averaged 42.7 million. Thus, what initially seemed to be an 8.6-percent drop over the January 2022 game was, according to CBS, a 17-percent jump.

The announced number also reflects a 9.5-percent jump over last year’s game in the same window, Cowboys-49ers on Fox.

On Sunday, the AFC Championship game happens first, followed by the NFC Championship. Last year, 49ers-Eagles averaged 47.5 million in the early window, with 53.12 million for Bengals-Chiefs in the later window.

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