The Companies that Actually Showed Up for Pride this Year

This year, Pride organizers across the country reported historic lows in fundraising and corporate sponsorship. Several celebrations were even canceled for the first time ever, including Pride events in Tampa, Florida; Tucson, Arizona; and Arlington, Texas. In the face of significant political backlash, queer people still showed up across the country this month in parades, parties, and protests. Here are the companies and organizations who stood by Pride this year, and made it all happen.
Skyy Vodka
The liquor company has been sponsoring Pride celebrations for years, and 2026 was no different. As a key sponsor of NYC Pride, Skyy stood by their commitments to inclusion. They also were the Official Vodka Partner for the SO.GAY Pride House, a pride event earlier in June. The brand has supported LGBTQIA+ events since it started in 1992, including serving as the official alcohol partner of NYC’s 2019 World Pride Celebration.
Delta Airlines
Delta has been a supporter of Pride celebrations for decades. This year, the airline sponsored Seattle Pridefest, Miami Beach Pride, Twin Cities Pride, and more. On a culture level, the company has a history of supporting LGBTQIA+ employees. In 2016 and 2017, Delta was named a Best Place to Work for LGBTQ Equality, attaining a perfect score of 100 percent on the Corporate Equality Index administered by the Human Rights Campaign Foundation.
Red Bull
The beverage company has been vocal about their support of LGBTQIA+ people both on their social channels and in the way they support Pride celebrations. This year, RedBull is a sponsor of San Francisco Pride, and hosted a Ballroom show at the celebration. The energy drink company has regularly supported queer athletes, and continues to be at the center of many Pride celebrations around the world.
Kaiser Permanente
The health care coverage company has been a substantial sponsor of Pride celebrations this year. Kaiser was a significant sponsor for San Francisco Pride, Denver Pride, Portland Pride, and more.
Mistr
The LGBTQIA+owned telehealth company was a key sponsor of DC’s Black Pride this year. Mistr has a reputation for supporting LGBTQIA+ people both in funding community events and directly serving the community’s needs. Mistr provides sexual health services including PrEP for no cost to users, handling all of the heavy lifting on working with insurance and patient assistance programs. The company is owned and operated by LGBTQIA+ people and remains committed to supporting queer events across the country.
In addition to these companies countless local organizations, LGBTQIA+ media outlets, and nonprofits supported Pride both behind the scenes and in front of the spotlight. Pride celebrations take countless hours of work, hundreds of thousands of dollars, and real dedication to inclusion. 2026 was a year full of challenges, but also full of hard work to create bright moments of visibility.
About Mistr
Mistr is a gay-owned and operated online platform that brings together doctors, pharmacists, and industry minds to provide resources and PrEP to folks in need. Instead of relying on insurance providers to approve the purchase of PrEP, Mistr cuts out the middleman to help people get their prescriptions covered.
The post The Companies that Actually Showed Up for Pride this Year appeared first on LBS.
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