Amir Khan: The Student Manager Who Went Viral During March Madness
The men’s basketball team at McNeese State continues to play. The boom box will, too. After defeating No. 5 Clemson 69-67 on Thursday to earn the school’s first-ever NCAA Tournament victory, the 12th-seeded Cowboys became this year’s first Cinderella tale of March Madness. This implies that student manager Amir Khan will lead the squad onto […] The post Amir Khan: The Student Manager Who Went Viral During March Madness appeared first on BlackSportsOnline.

The men’s basketball team at McNeese State continues to play. The boom box will, too. After defeating No. 5 Clemson 69-67 on Thursday to earn the school’s first-ever NCAA Tournament victory, the 12th-seeded Cowboys became this year’s first Cinderella tale of March Madness. This implies that student manager Amir Khan will lead the squad onto the floor in the Round of 32 while carrying a boom box draped over his shoulder.
Early in the season, a video of the team passing through the tunnel with the 22-year-old Louisiana native singing along to Lud Foe’s “In & Out” while hip-hop music blared from the boom box speakers went viral on social media.
ALL THE AURA pic.twitter.com/MnqtI3hjNR
— CBS Sports (@CBSSports) March 20, 2025
The Associated Press was informed by Khan: “It’s been absolutely surreal,” “I’ve been a big March Madness for my whole life. And just to be here and have the attention on me, it’s more than I’d ever imagined.” “It’s crazy. Because I never would have imagined this would have ever happened,” “I appreciate them for wearing it. I appreciate all the love and support. And seeing them wearing it means a lot to me.”
Khan, also known as “Aura,” became the first basketball manager in history to land a NIL contract, winning sponsorships from TickPick, Insomnia Cookies, and Buffalo Wild Wings.
McNeese cheerleaders are rocking Amir Khan socks
pic.twitter.com/k5cHTuXaMY
— Sports Illustrated (@SInow) March 20, 2025
The McNeese cheerleaders and one of their players, Sincere Parker, wore socks with Khan’s face throughout Thursday’s NCAA Tournament opening round, further solidifying his newfound hype-man reputation.
Khan appeared on television throughout the game’s broadcast, even posing for photos with opposing team supporters in the stands.
Given his fondness for coach Will Wade, whom he had supported throughout Wade’s tenure as LSU’s coach, Khan applied for the management post, which was a voluntary one.
The post Amir Khan: The Student Manager Who Went Viral During March Madness appeared first on BlackSportsOnline.